Friday, February 18, 2011

How To Make Stunning Brochures

By Troy Duff

Brochures can tell a lot about you and the company or product you represent. And it is one of those rare print advertisements that your customers are likely to keep or take home.

So what would you do to make stunning brochures? Here are some tips to get your desired results.

Printing tools. If you are going to print your own brochure, you will have to make use of software tools like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher that help in brochure printing. You can look for printing reviews such as that of printplace reviews to have an in-depth knowledge on these tools. Using these tools and the tips given below, you can come up with a chic yet professional brochure that looks very authentic. Is the idea of color brochures worrying you? There’s really no need to worry as these tools and tips apply to color brochure printing as well.

Size matters. If you don't give the correct setup size for your brochures then the printing service will return it to you and ask you to set it up for the proper output size. If you want to prevent this, double check to see that the setup size and the paper size match exactly. When a printing service detects a flaw it will stretch or shrink the brochure layout to fit the paper, thus, adversely affecting the quality of the product.

Don’t forget the bleed. What do we mean by print bleed? Printplace reviews define print bleed as a process that is followed to make the final printed brochure look its best. Brochures are printed together in a bunch, and then cut up into individual units. When you use a blade to cut over thousands of pieces over time it's going to lose its accuracy and begin to falter. How can this be remedied? By elongating or stretching out the brochure design a little beyond the set page borders, you'll continue to have solid ink coverage from side to side even when you cut each page. Do this especially if you are planning to have a photo, color, or pattern that will be prominently shown on the extreme side of your brochure layout. Experts recommend keeping an extra 1/8th inch of coverage beyond each edge in your brochure.

Resolution should be at its best. Do you want a very professional looking brochure as your final output? Online printer reviews suggest using high-resolution images in your layout. Color plays a crucial role in your brochure. Colors must be realistic and recognizable. What happens if you don't use the proper resolution? Your images turn out to be soft, hazy, or even pixilated. Images are affected when you have low resolution. It may look faded or dull. If this is the result of the printed brochures, it defeats your purpose.

There is a difference between the images that are displayed on the computer monitor which are only 72 dpi (dots-per-inch) and those that appear on paper. In the case of a full color brochure printing, images will be a laborious chore as the images you see on the monitor simply do not get converted satisfactorily to the hard copy. Visit websites that sell you affordable, high - resolution, royalty-free images that you can implement in your brochure designs.

By following these, no doubt you will have stunning brochures every time.

1 comment:

  1. I dont think this sub title is correct since all you talked about was the outline and the printing of the brochure! Why didnt you mention anything about the body and what to include and what not to include then that would of been a more true statement for "How To Make Stunning Brochures"